Privacy Policy

This policy explains how Equidux collects, uses, and protects your personal information in line with Nigerian data protection laws and regulatory requirements.

Introduction

This Privacy Policy explains how Equidux, operated by Apel Asset Limited, collects, uses, stores, and protects your personal information when you access our website, mobile application, or investment services.

We are committed to protecting your privacy and handling your data in accordance with the Nigeria Data Protection Act (NDPA) 2023, the Nigeria Data Protection Regulation (NDPR), and other applicable laws in Nigeria.

By using Equidux, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of our platform.

Information we collect

We collect information necessary to provide our investment services, comply with regulatory requirements, and improve your experience on the platform. This may include personal identification details such as your full name, date of birth, Bank Verification Number (BVN), National Identification Number (NIN), contact details, and residential address.

We also collect financial information required for Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance, including source of funds, employment details, investment profile, and transaction history on the platform.

When you use our website or app, we may automatically collect technical data such as device type, IP address, browser information, log files, and usage patterns to maintain security and improve platform performance.

How we use your information

We use your personal data to create and manage your account, verify your identity, process investment transactions, and provide customer support.

Your information helps us comply with obligations under SEC Nigeria regulations, CBN guidelines, and other applicable financial services laws, including reporting requirements and fraud prevention.

We may also use your data to send service-related communications, security alerts, product updates, and—where you have provided consent—marketing communications about Equidux products and services.

Sharing your information

We may share your information with regulators such as the Securities and Exchange Commission (SEC) of Nigeria, the Central Bank of Nigeria (CBN), and other authorised government bodies where required by law.

We may also share data with trusted third-party service providers who assist us in operating the platform, including custodians, payment processors, identity verification partners, cloud hosting providers, and professional advisers. These parties are bound by confidentiality and data protection obligations.

We do not sell your personal data to third parties. Information may also be shared within the Apel group of companies where necessary to deliver the services you request.

Data retention

We retain your personal data for as long as your account is active and for a reasonable period thereafter, in line with regulatory requirements applicable to fund management and securities services in Nigeria.

Even after account closure, certain records may be retained to comply with SEC, CBN, and tax obligations, resolve disputes, and enforce our agreements. When data is no longer required, we securely delete or anonymise it.

Your rights

Under the NDPA and NDPR, you have the right to access the personal data we hold about you, request correction of inaccurate information, and request deletion of your data where applicable.

You may also object to or restrict certain processing activities, withdraw consent where processing is consent-based, and request data portability in a structured, commonly used format.

To exercise any of these rights, contact us at [email protected]. We will respond within the timeframe required by applicable law. You also have the right to lodge a complaint with the Nigeria Data Protection Commission (NDPC).

Cookies and tracking technologies

Our website uses cookies and similar technologies to remember your preferences, maintain session security, analyse traffic, and improve user experience.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of some parts of the platform.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure. These include encryption, access controls, secure servers, and regular security reviews.

While we take reasonable steps to safeguard your information, no method of transmission over the internet or electronic storage is completely secure. You are responsible for keeping your login credentials confidential.

International data transfers

Your data is primarily processed and stored within Nigeria. Where we transfer data outside Nigeria—for example, to cloud service providers or international financial infrastructure—we ensure appropriate safeguards are in place as required under the NDPA and NDPR.

Children's privacy

Equidux is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a person under 18, we will take steps to delete that information promptly.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you through the platform or by other appropriate means.

The updated policy will be posted on this page with a revised effective date. Your continued use of Equidux after changes are published constitutes acceptance of the updated policy.

Contact us

If you have questions about this Privacy Policy or how we handle your personal data, please contact us at [email protected] or write to Apel Asset Limited at 6 Alhaji Bashorun Street, off Norman Williams Crescent, South-West Ikoyi, Lagos, Nigeria.

For data protection enquiries, you may also contact our Data Protection Officer at the same email address with the subject line "Data Protection Enquiry".

Address

6 Alhaji Bashorun Street,
off Norman Williams Crescent,
South-West Ikoyi, Lagos.

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Equidux is a digital investment platform powered by Apel Asset Limited, providing individuals, businesses, and institutions with convenient access to savings and investment solutions. Apel Asset Limited is a fund and portfolio management company licensed and regulated by the Securities and Exchange Commission (SEC) of Nigeria. All investment products and services available on Equidux are subject to applicable regulatory requirements, product terms, and the terms and conditions governing each investment. Investment values and returns may rise or fall, and past performance is not a guarantee of future results. Investors may receive less than their original investment. Users are encouraged to carefully review the relevant product information and seek independent professional advice where necessary before making investment decisions. By creating an Equidux account or using the platform, you agree to the Equidux Terms of Use and Privacy Policy. Important Notice: Equidux provides access to investment products and services managed or facilitated by appropriately licensed entities within the Apel group. The availability of a product does not constitute a personal recommendation or guarantee of returns. Investment decisions remain the responsibility of the investor. The value of investments can go down as well as up, and returns are not guaranteed unless expressly stated under the applicable product terms. Equidux by Apel. Powered by Apel Asset Limited. Licensed and Regulated by the Securities and Exchange Commission (SEC) of Nigeria.

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Licensed and Regulated by the Securities and Exchange Commission (SEC) of Nigeria.